Friday, October 21, 2011

A Review of Jimbo's Naturally in Carlsbad, CA

Jimbo’s Naturally is a natural food and organic grocery store in Southern California. They have organic grocery stores in Carlsbad, 4S, Escondido and Carmel Valley. On my last trip to San Diego, I visited Jimbo's grocery store in Carlsbad. Jimbo’s is a delightful alternative to natural food supermarket chains like Whole Foods and Trader Joe's. The store is committed to being a quality, neighborhood, organic grocery store. Jimbo’s natural food store is dedicated to providing gluten intolerant and celiac customers the highest quality foods. Jimbo’s also supports the non GMO movement. They sell foods that are predominantly manufactured by companies who pledge not to use GMO products. Their “Bill of Rights” summarizes the stores mission: to be customer friendly, socially responsible, support natural and organic food, provide a healthy workplace, embrace truth, integrity and respect. Besides fresh fruits and vegetables, Jimbo’s has a cornucopia of gluten free, non GMO, frozen and prepackaged foods. They have an assortment of frozen lunch and dinner entrées like Glutino's Macaroni and Cheese and Gluten Free Café's Lemon Basil Chicken. Jimbo’s also sells a wide selection of rice pastas, gluten free snacks and breads. There are even prepackaged, imported, specialty foods like gluten free khichadi. In case you are still hungry, Jimbo’s has a deli and bakery with prepared foods, cakes, cookies and gluten free sandwiches. I had a birthday party recently. A family member ordered a specially prepared, gluten free birthday cake from Jimbo’s bakery for the party. It was a small chocolate cake with chocolate icing. The cake was surprisingly, rich and chocolaty with a thick texture. It was the perfect addition to my birthday dinner celebration.

As a customer and someone with gluten intolerance, I am impressed with Jimbo’s customer service and commitment to providing its customers with safe gluten free foods. At the Carlsbad store's entrance, there is a small information center with pamphlets on a variety of topics including gluten intolerance, celiac disease and the gluten free diet. There is also a brochure which lists gluten free foods for sale in the store to aid celiac and gluten intolerant shoppers in making smart shopping decisions. The Jimbo's Carlsbad store is about half the size of Whole Foods market, but there is a larger selection of food and the prices are less expensive. The grocery store reminds me of the hip, local, health food co-ops I used to visit in Massachusetts and Vermont. Jimbo's Naturally is an organic grocery store in Carlsbad, and a mecca for organic food aficionados and anyone on a gluten free diet.

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